Sophie Asveld is the innovation specialist at Freequency. She stands with one foot in healthcare and the other in the product, and that is exactly where she likes to be. An app for tinnitus is only worth something if audiologists, ENT specialists, and therapists can actually use it in their own practice. Sophie makes sure those two worlds keep understanding each other, even when they speak a different language.
A large part of her work is in the pilots with hospitals and clinics. She prepares them, guides the teams on the floor, and keeps an eye on what happens once patients start using the app. What works, what causes friction, and what clinicians are still missing comes back to the team through her. Step by step, that turns Freequency into something that fits inside a treatment plan, rather than something that exists alongside it.
Sophie also keeps in close touch with researchers and users. She knows which questions are on the table, which studies are running, and what people with tinnitus say about their own experience with the app. She translates those insights into decisions: which feature comes first, which words belong in the app, and when something is not ready to be rolled out yet. Not everything that is possible needs to happen right away. She is also the one who brings the results of the pilots back to the clinicians who took part in them.
Sophie brought Freequency into healthcare and makes sure the app grows in a way that strengthens care. Never faster than practice can keep up with, and always with the people who work with it in mind. The more clinicians and patients recognize themselves in Freequency, the better the app can do its job. That is what she works on every day.