Wiske Slachmuijlders takes care of Freequency's communication and support. The newsletter, the socials, and the answers to your questions come from her. Send us a message, and chances are she is the one who replies. And she does that as a person, not as a robot. Every question gets a real answer from someone who knows how the app works and understands why you are asking.
Everything comes in through support. Questions about setting up your tone, about a subscription, about what to do when an exercise does not work out. But also stories from people who tell what Freequency means to them, or where they get stuck. Wiske listens, helps where she can, and makes sure what she hears reaches the rest of the team. Sometimes an answer is given quickly, sometimes it takes a conversation. Wiske makes time for both. That way, the app stays close to the people who use it.
Through the newsletter and the socials, Wiske keeps users, clinicians, and anyone else who is interested up to date. New features, stories from users, background on tinnitus, and what the team is working on. She writes the way she talks: clear, warm, and without fuss. A message from Freequency should feel like a message from someone you know, not like an advertisement. Every newsletter therefore starts with the question of what readers actually get out of it, not with what the team wants to get off its chest.
To Wiske, communication is a two-way street. What the team sends out matters, but what comes back is at least as valuable. A question that is asked often is a sign that something in the app could be clearer. A compliment shows what works. Wiske spots those signals first and makes sure something is done with them.